Joining a thriving real estate brand such as Just Property, allows you the opportunity to be your own boss and become part of a dynamic team. You will benefit from the support of a well-recognised name in South Africa, while empowering your future. We’ll guide you every step of the way to ensure your franchise is primed for success.

Owning a Just Property Franchise means operating a real estate business under our recognised brand and leveraging our networks and collaterals for your business. It is not a real estate agent job. When reviewing potential franchisee applications, we are selective because the individuals that join our team need to uphold our standards and calibre in this industry.

Even though having experience would fast track your success, it is not a requirement to run your own real estate business. With the onboarding training that you will receive, you will be equipped with all the knowledge that you need to run a successful business. Together with the ongoing operational support from the Head Office team, our goal is to ensure your franchise is a success.

Ensuring that proper market research is done, a solid business plan is put together with a realistic cash flow projection of 5 years and developing a marketing plan that will attract and retain your target market is probably one of the most important parts of the initial set up. When working with Just Property, we help you with all of the above and guide you through the process.

Attracting clients involves a mix of marketing strategies, including online advertising, social media presence, content marketing, networking events, and word-of-mouth referrals. Retaining clients requires excellent customer service, regular follow-ups, and maintaining a positive reputation. Providing value-added services, such as market insights and personalised advice, can also help retain clients.

Common challenges include market volatility, competition, legal and regulatory compliance, managing cash flow, and staying updated with industry trends. Additionally, dealing with difficult clients or properties that are hard to sell can also pose challenges.

Effective marketing strategies include creating a strong online presence with a professional website, utilising social media platforms, investing in search engine optimization (SEO), producing video content (such as virtual tours), and leveraging email marketing campaigns. Networking events and partnerships with local businesses can also be valuable.

Building a strong team involves hiring individuals with the right mix of skills and experience, providing ongoing training and development opportunities, fostering a positive work culture, and implementing performance management processes. Clear communication, setting expectations, and offering competitive compensation and benefits are also important.